We understand that running a direct-to-consumer (DTC) brand is difficult. Between customer support, operations, and new product development, marketing may feel like the last thing on your mind.
But what if we told you that once engaged, a specialised procedure will accomplish the majority of the heavy lifting for you?
You won’t believe it, but there is, and it’s called search engine optimization.
For DTC brands, Search Engine Optimization (SEO) is an untapped superpower. DTC brands will have to fight harder to become visible to new consumers as the DTC eCommerce landscape in India grows.
Is SEO Really That Important For Direct-To-Consumer Brands?
Yes, it is, believe me. DTC brands have distinguished themselves from marketplaces by connecting directly to the consumer. But how can you connect with the customer if they can’t see you?
To ensure that your brand is discovered, make sure your website is SEO optimised. SEO-optimized websites have a better chance of appearing when people enter relevant search queries into Google or any other search engine.
Ranking zero on SERP (Search Engine Results Page) should be a priority for a DTC brand. The higher you rank on SERP, the more likely it is that a customer will discover you and visit your website.
It’s fantastic to be on the first page. What’s on the second page? You’re almost unnoticeable.
If Google cannot recognise the value of your website, it will not recommend it to people looking for the products/services that you sell!
It’s more like through Increased traffic you will get higher rankings.
Why Does Your DTC Brand Need an SEO Strategy?
SEO occasionally gets a negative image. Certain practices from the past are not only repulsive to the consumer, but they will also not help you with search engines. Instead, they can be quite harmful.
Some of these strategies, such as keyword stuffing, hidden links, unexpected redirects, and other sorts of deception, you may have encountered, especially if you were consuming material in the early days of the internet.
However, proper on-page SEO—specifically, content marketing—will do wonders for your DTC brand. We are referring to attracting new clients, preserving the bonds you already have, and providing true benefits to your strongest supporters, or brand advocates.
Wait, what exactly is SEO?
Search engine optimization is the process of attracting organic visits to your website. In other words, they did not enter your website’s URL into their browser, and no sponsored advertisements were used.
Instead, they engaged because your company sparked their curiosity.
Search engine optimization encompasses numerous aspects of your website from a high level:
- On-page optimization includes H1 tags, page titles, meta descriptions, alt-text, and so on.
- Off-page Optimization focuses mostly on backlinks.
- Technical optimization includes things like site performance, crawlability, and accessibility.
Why Is SEO Important for Direct-to-Consumer Brands?
As a DTC brand, your website is more than just an e-commerce business. You must not only convert ready-to-buy buyers, but also raise brand recognition among potential customers when they are still at the beginning of their customer journeys. That means you must interact with clients at various points of their customer lifecycles.
You may personalise your communications to your potential clients and introduce your brand to them early by carefully writing content that targets distinct search phrases.
According to a recent report, SEO is the second most important acquisition channel for DTC brands and the first organic channel. Let’s go over the four steps to developing an SEO strategy that will attract and convert clients.
Step 1: Assess Your SEO Situation
If you haven’t put much thought into your SEO strategy in the past, the first step is to assess your current organic search performance. Assuming you’ve installed Google Analytics on your website, you can use the “Acquisition” reports in Google Analytics to see how much traffic you’ve received from organic search and how it performs on your website in comparison to traffic from other channels.