It’s one of the most frequently asked questions by businesses looking to increase their paid media reach.
Which is better, Google ads or Facebook ads?
When comparing the two, there is no clear winner as they approach things differently.
Simply put, the platforms are used by the vast majority of internet users, and both have a track record of success.
Google Ads vs. Facebook Ads: What Is the Difference?
Facebook Ads is a paid social advertising network, whereas Google Ads runs search and display ads. They both run pay-per-click (PPC) ads, but on distinct channels and frequently target customers at various stages of the buyer’s journey.
Facebook and Google are constantly pushing new sorts of targeting and campaigns for us to utilise, but they both have the same end goal: to keep users happy while making it easier for advertisers to change and tweak to get a better reaction from target prospects.
Of course, there is another difference: Google Ads target users who are actively seeking information, whereas Facebook targets people mostly based on their interests.
If you’re thinking about running digital ads, the budget can be an issue. If you create an ad set or campaign, you will need a minimum budget to ensure consistency in your advertising. For defining minimum budget requirements and recommendations, consider your industry, budget type, buying type, bid strategy, optimization, currency, and timetable.
If you intend to run ads on these platforms, you must plan ahead of time. We outline what you can do if you are on a tight budget. Moreover, these platforms are frequently pitted against one another, but in reality, Facebook Ads and Google Ads are complementary, with each delivering distinct advantages to advertisers.
Run Facebook Ads on a Budget
With a Facebook Business Account, you can raise brand awareness by expanding your social media audience and daily reach. You can guide traffic to your website to promote a specific product, service, or offer. Additionally, these types of campaigns can also target local, regional, national, or worldwide audiences.
Businesses should devote 5–12% of their income to marketing. Organizations that want to keep growing should spend less than 5% of their revenue.
You can set a daily or lifetime budget on Facebook. A daily budget establishes the average amount you will spend each day. When you hit your limit, Facebook will pause your ads till the following day. Every day, your budget is reset at midnight, as determined by the time zone you select.
A lifetime budget is an amount you wish to spend throughout your campaign. Based on the amount you’ve specified, Facebook calculates an average daily spend for the duration of your campaign.
The decision between automatic and manual bidding determines how far your money will extend. Manual bidding allows you to specify the maximum amount you are willing to spend for an ad spot. While you may not be paying the maximum amount each time your ad is displayed, the frequency with which your ads are run may drain your budget faster than you would want.
Here’s what to do if you’re on a limited budget!
1. Identify Your Audience
Every day, billions of individuals use Facebook, and your target consumers are among them. Limiting your target demographic will assist you in reaching the correct buyers and growing your business.
If your target demographic is too broad, your ads will not convert and you will waste money. Pay attention to your current clients’ distinctive actions and interests to determine who your target audience is.
Once you’ve determined who your target consumers are, you can focus on developing content that will appeal directly to them. Knowing your consumers and following them enables you to develop better-personalised advertising content. According to studies, 71% of customers prefer personalised ads.
2. They create effective advertisements
It’s a lot easier to produce effective commercials when you know who you’re attempting to reach. Tailoring your content to the interests of your target clients will help you get the most out of your small business budget.
The types of ads you run should represent your company’s aims. Here are some frequent objectives for small business owners:
- Identify and attract new business contacts.
- enhance brand recognition.
- Enhance new customer calls
- Enhance customer retention.
- Enhance website traffic
3. Posts that engage your audience
Boosting posts is one of the cheapest ways to advertise on Facebook. The boost tool allows you to target relevant users and dramatically broaden the exposure of a post. This technology is ideal for small enterprises because it is both inexpensive and effective.
Increasing the exposure of your business by boosting engaging articles might even help you resist algorithm updates. The price you pay for boosts is dependent on the number of posts you wish to boost, as well as the performance and duration of the postings.
However, it’s critical to keep track of which posts you’re supporting. Paying to promote random posts only to save time and effort isn’t the smartest idea. Take the time to examine your material and predict how a new audience will receive it.
4. Finally, keep it simple
Concentrate on developing high-quality ads that help your audience understand your company and its solutions. There is no incentive to blog every day, so focus your efforts on making your advertising efforts engaging for your target audience. If you’re convinced to understand the voice and style of the posts that resonate most with your audience, align each ad campaign with your goals.
As you can link leads or sales targets to your efforts, you may decide to boost your Facebook advertising spend over time. Just remember to be cautious when expanding.
Run Google Ads on a Budget
Google dominates the search engine business, with 2.5 million searches taking place every second. If you have a limited budget but big conversion goals, keep reading for the finest suggestions on how to build Google advertisements that are worth every penny.
1. Set a Goal
As with any other marketing campaign, before beginning a Google Adword campaign, you must first determine your goal. Goals make campaign efforts much easier to track.
It’s simple to see what works and what needs to be tweaked. To create better sales targets for your AdWords campaign, use the SMART approach. Knowing your goals before diving in is the best way to get more juice out of your marketing plan. It is not enough to blunder through campaigns without a plan.
Set targets in this area, for example, if you wish to boost brand awareness. Don’t just pick any marketing objectives. Have defined targets in place if you plan to increase sales and retain more clients. To hold yourself accountable, you must quantify all goals with a deadline.
2. Follow Your Budget Strictly
Because the budget is a big problem, you and your team must regularly monitor it. Before you begin running Google Ads, you must determine the optimal budget (weekly or monthly) for the advertising project.
When you’re finished, input the budget into Google Ads. Divide the budget into daily budgets so that you can specify the maximum amount to be spent on ads each day.
Take note that Google may periodically exceed the daily maximum ad budget to provide you with better results. As a result, if you are concerned about your budget, set your maximum ad budget to be slightly less than your main limit.
When you conduct an advertising campaign, Google will compare your expenditure to the average CPC and provide you with the results.
Don’t let this discourage you. Even if your rank on the SERP list isn’t first, that doesn’t indicate your ad aims are unattainable.
Sticking to these four crucial criteria is the most effective strategy to optimise Google Ads on a minimal budget:
- Ads Scheduling
- Create a high-converting landing page
This brings us to;
The greatest technique for achieving a successful outcome with a minimal ad budget is to target no more than three keywords at a time. While hyper-specific keywords may result in fewer clicks, those clicks will lead to more relevant leads on your website.
Finally, remember to inform Google which negative keywords you do not want to appear for. If you want to target a particular audience, you should tell Google that your advertising should be displayed to the specific ones. Through that, you save money and eliminate irrelevant clicks this way.
Use the Google Keyword Planner to determine the best keywords for your ads. Choose low-competition keywords with high or medium traffic to get more clicks without spending a lot of money on ads.
b. Ads Scheduling
When someone searches for a specific keyword, Google Adwords typically displays advertising at all hours of the day.
However, if you enable ad scheduling, your advertising will only appear at predetermined times, which are determined by you. Consider allowing your ads to appear during business hours, waking hours, or whenever your target audience is online.
Targeting leads in all countries could become prohibitively expensive. Limit the locations where your ad will be placed to reach more potential customers on a limited budget.
Make use of data to determine where you’ll obtain the most conversions. Save money by using data to determine the ideal states, ZIP codes, or towns in which to execute your marketing campaign.
Use Google’s negative location targeting as well. This platform functions exactly like Google’s negative keywords. When you use negative location targeting, your advertising is prevented from displaying in specified geographical locations.
d. Create a high-converting landing page
Your Google Ads landing page is your best opportunity to persuade the customer to convert. That is, after all, why you are running Google advertisements in the first place. Visitors should be able to buy your goods, obtain a price, sign up for a free trial, or download a resource if you want them to. Whether your aim is more sales or more leads, high-quality landing pages are required to optimise conversion rates, and relevant, effective landing pages will help minimise conversion costs.
Relevance is one of the most critical aspects of an optimal landing page in Google Ads: Your landing page should be related to your Google ad, just as your ad copy should be relevant to your keyword. The landing page should deliver what the advertisement promises and what the user desires. Landing pages with appropriate ad copy receive higher quality scores and, as a result, higher ad rankings!
By creating landing pages that relate directly to the user’s search query, it will improve your Google Ads account and, more importantly, encourage more conversions. It is worthwhile to dedicate time and effort to optimise your Google Ads landing pages.
The Benefits of Facebook Ads
With over 2.5 billion monthly active users, Facebook is the most popular social networking platform. Aside from its vast audience, the platform has granular targeting options, allowing marketers to reach consumers based on demographics, behaviours, life events, and hobbies.
You may construct a lookalike audience, which is effectively your user persona, before running a campaign on the platform. Facebook Ads will then display your ads to people who fit your description.
One advantage of the platform over Google Ads is that you can target your ads more precisely. Aside from that, you may be able to reach more users and achieve a higher clickthrough rate (CTR) by using Facebook Ads.
The Benefits of Google Ads
Google Ads, formerly known as Google Adwords, initially just provided extremely basic text-based ads on the search engine. It has since expanded to incorporate elements such as reviews, detailed contact information, a shopping function, and mobile optimization, which can significantly enhance clickthrough rates.
While it is necessary to bid on keywords, the highest bidder does not always win. Your bid gets you in the door, but your ad’s relevancy to the keyword and the user’s search intent gets you in.
Remarketing, or reconnecting with users who have previously interacted with your business, is now much easier with Google Ads. Assume someone came to your website and added something to their shopping basket but did not complete their purchase. You may now re-engage visitors when they search on Google, view a YouTube video, or traverse a Google Display Network site.
Furthermore, the platform’s user-friendly interface and additional tools such as a search term report, an advertisement editor, and auction analytics make creating, running, and tracking campaigns simple.
Hence, there is no inherent superiority between Facebook Ads and Google Ads. When you take your goals, budget, and target audience into consideration, you will discover that each one has unique features that might be valuable to your brand at various stages of growth.