SEO – Max Protein muscles up SEO with 1702 Digital: 281% keyword growth drives Organic Traffic

Max Protein muscles up SEO with 1702 Digital: 281% keyword growth drives Organic Traffic

Project : Max Protein

Services : Lorem Ipsum, Lorem Ipsum

Industry : Ecommerce

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About Max Protein

Founded in 2006, Max Protein had an optimistic vision to help customers adopt a healthy lifestyle through its products. They were the first homegrown brand in India to launch protein bars in the highly-competitive consumer goods market. Their exquisite spread also included peanut butters, protein cookies, granola, protein chips and more.

Challenge: Reaching New Customers Through Search

Max Protein, a well-established Indian protein bar brand, sought to expand their online reach. While brand recognition was strong, attracting new customers through organic search presented an opportunity. They needed an SEO strategy that targeted relevant keywords and improved website visibility.

Solution

1702 Digital Identified relevant keywords with high search volume and low competition. Examples included “protein bars in India” and “best protein bars for weight loss.”
We developed high-quality, informative content optimized for targeted keywords. This content educated potential customers and improved website ranking.
We addressed technical website issues to enhance user experience and search engine crawling. This involved optimizing page speed, mobile responsiveness, and site structure.

Results: A Surge in Organic Traffic

The number of keywords ranking in the top 10 search results increased by a remarkable 281% from July 2022 to February 2024. This meant Max Protein appeared on the first page of search results for a wider range of relevant keywords.
Organic traffic, driven by improved search ranking and keyword targeting, increased by a significant 44%. This translated to a larger audience discovering Max Protein online.

RiteBite Max Protein's journey with 1702 Digital has been nothing short of phenomenal. Their SEO prowess has given our brand a turbo boost, propelling us to the forefront of the digital health revolution.