To address these challenges, 1702 Digital devised a multi-faceted social media strategy designed to tap into the collective excitement of the Cricket World Cup while reinforcing Poonawalla Fincorp’s image as a dedicated supporter of the sport. Here’s how the strategy unfolded

1. Leveraging Player Milestones with LetsDoItTibara:

The campaign centered around the hashtag LetsDoItTibara, which celebrated individual player achievements and seamlessly integrated them into a broader narrative about India’s anticipated third World Cup victory, referred to as “Tibara”. This approach not only highlighted key moments of the tournament but also created a sense of inclusivity and anticipation among fans. By associating the hashtag with both player milestones and the overarching goal of winning the World Cup, Poonawalla Fincorp was able to weave its brand message into the fabric of the World Cup excitement.

2. Cultivating Excitement with Engaging Content:

To keep fans engaged, 1702 Digital crafted a variety of interactive and visually appealing content. This included match updates, fan polls, and behind-the-scenes glimpses that kept Poonawalla Fincorp’s social media pages buzzing with activity. The content was designed to resonate with cricket enthusiasts, making them feel involved in the journey of the Indian team. Regular updates and compelling visuals ensured that fans remained invested and continuously engaged with the brand’s social media presence.

3. Creating a Viral Sensation with Iconic Figures:

One of the standout elements of the campaign was a spotlight video featuring cricket legends Harbhajan Singh and Krishnamachari Srikkanth. The video not only paid homage to past cricketing glories but also connected with fans on an emotional level. The inclusion of these iconic figures, who were instrumental in previous World Cup victories, helped bridge the gap between past achievements and present aspirations. The video’s resonance with the audience was evidenced by its viral success, further amplifying Poonawalla Fincorp’s brand presence.

4. Harnessing Nostalgia and Anticipation:

The campaign also capitalized on nostalgia by celebrating past cricketing glories and drawing parallels with the current World Cup. This approach evoked a sense of pride and anticipation, aligning with the national mood. Posts that revisited memorable moments from previous tournaments complemented the excitement for upcoming matches, creating a well-rounded narrative that captured both historical significance and current enthusiasm.