Web Development – 1702 Digital and Ritebite Max Protein combine to achieve E-commerce Success
1702 Digital and Ritebite Max Protein combine to achieve E-commerce Success
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Founded in 2006, Max Protein had an optimistic vision to help customers adopt a healthy lifestyle through its products. They were the first homegrown brand in India to launch protein bars in the highly-competitive consumer goods market. Their exquisite spread also included peanut butters, protein cookies, granola, protein chips and more.
Challenges
Juggling a vast protein product line, RiteBite Max Protein needed a stronger grip on inventory and a smoother online shopping experience. Slow website loading times, especially on mobiles, frustrated customers and led to abandoned carts.
Solutions
1702 Digital stepped in with a two-punch strategy. First, a powerful inventory management app ensured accurate stock levels and a consistent shopping experience across all devices. Second, website speed optimization made browsing a breeze, especially on mobiles, drastically reducing cart abandonment. But that’s not all. Recognizing the power of community, 1702 Digital integrated features to encourage user-generated content, fostering brand trust and attracting new audiences. Additionally, informative product categories and a user-friendly BMI calculator empowered customers to make informed decisions.
Results
The results spoke volumes. A happy customer base, a faster website, and the power of UGC fueled a significant sales boost for RiteBite Max Protein, solidifying their position in the protein market.
RiteBite Max Protein's journey with 1702 Digital has been nothing short of phenomenal. Their SEO prowess has given our brand a turbo boost, propelling us to the forefront of the digital health revolution.
Ravinder Varma
Brand Manager
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