Machfu partnered with 1702 Digital to enhance their online presence and increase their visibility. The partnership aimed to reimagine and develop a new identity for them. Step one was to revamp their website by inserting new and better elements to give them a cutting edge over their competitors. 1702 Digital aimed at developing a brand voice and an umbrella positioning for Machfu.
The goal of the partnership was to: Re-innovate and develop a new brand identity
Developing a brand voice and an umbrella positioning
Designing precise and engaging content for their website
The effective planning and execution of giving the brand a new image and identity,
all while keeping its values intact, giving an edge to Machfu over its competitors.
3x Increase in new monthly users
437 Increase in user sessions from 35 to 437 per month
42% Reduced monthly bounce rates by 42%
What makes this client’s execution truly unique?We revamped their identity by heavily researching the IoT platform and Machfu’s website Brand Book and UI design were developed for the website. All round SEO with high-ranking keywords to draw more traffic. Introduced a new logo strongly conveying the brand values Integrated an appealing blue color scheme representing freedom, intuition, open spaces, expansiveness, imagination – all of Machfu’s brand values Delivered fresh content for the website designed as per the tonality and nature of the brand
They Happy. We Happy!