Achieving 4X Top 1st Page Rankings for
Business-Critical Keywords
Industry : Marketing
Amplifying Online Visibility to Outshine Competitors and Drive High-Quality Leads Nationwide.
Objectives
Arjuna Naturals aimed to enhance its online visibility and differentiate itself from competitors while generating high-quality leads across India.
Facing challenges with:
- Ranking B2B dominated by aggregators
- Optimizing scientific content and
- Achieving single-page ranking for multiple keywords.
The objective was to boost search engine visibility, resolve technical issues, and position Arjuna Naturals as a trusted industry authority.
Strategic Approach
Grouping keywords by transactional and informative intent through keyword clustering.
Consolidating pages with identical target keywords and intent.
Developing a topical cluster around target keywords to bolster authority on key pages.
Incorporating FAQs to address 1-2% of targeted keywords and implementing FAQ schema to enhance click-through rates.
Establishing high-quality backlinks with targeted keyword anchor text, maintaining a 2-3% ratio for each keyword.
In just 7 months
Secured feature snippet for key terms like “bioavailable curcumin,” establishing industry leadership for Arjuna Naturals
4X
Increase in first-page keyword rankings
50%
Increased overall page views
73%
Surge in organic traffic from non-branded keywords
2X
Number of keywords ranking in the top 5 positions