Being a prominent Performance Marketing service provider, our team of PPC experts is known for ROI Driven Full-Funnel Digital Ads to Accelerate your Business Growth.
Benefits of Performace Marketing for your business
From Getting Clicks To Conversions, We Drive Customer Engagement Through:
Media Strategy & Planning
To advise strategic brand and media planning, we understand seasonality trends across consumer mindsets.
Media Buying & Execution
Our approach to converting consumer intent into revenue for our clients is embedded in our single-minded mission.
CRO & Lead Generation
With comprehensive efforts and correct strategies, we generate multitouch leads for your business.
Our professionals connect businesses, through impressive influencer content and marketing campaigns.
Repairing & Attribution Analysis
We combine attribute-based audiences with intent-based definitions to create high propensity audiences and cross-channel experiences.
SEM, Paid Social, WhatsApp, Programmatic & Display Ads
We analyse search ads, social creative, messaging, and website content, for our clients, based on relevance to consumer mindsets.
What Our Valuable Clients Say
Frequently Asked Questions
Performance marketing is a comprehensive term for online marketing and advertising programs in which advertisers pay marketing companies or advertising platforms. It works on performance factors that can be measured through advanced analytics. Also, utilizes advanced tracking tools to measure the accurate metrics related to actions. The primary advantage is that one can choose the action that benefits them the most and spend only when a person performs that specific action.
Digital marketing consists of a broad array of channels & strategies such as SEO, SMO, SEM, etc. whereas, performance marketing is a strategy that is a part of digital marketing that can involve optimizing these channels & strategies. The fundamental difference here is that performance marketing initiatives need you to pay for the ad spending only when the desired action is completed.
Affiliate marketing is a form of performance marketing. It is a sales performance strategy to boost product sales by promoting your products in an affiliate network.
One can use a performance-based mindset to build better SEO campaigns for their business.
But, SEO-based campaigns aren’t performance marketing as one can’t pay for the results, and can’t have control over how to achieve visibility on search engines.
It depends upon the type of business one is looking to promote, the platform a business is ready to leverage and the end goal one wants to achieve. So some of the KPIs to consider after the PPC campaign goes live, are CPC (Cost per click), CPL (Cost Per Lead), CPA ( Cost Per Acquisition), and conversion rate. These KPIs help to measure the performance of paid marketing campaigns, and list out the insights to improve further performance at a minimal cost.