The sole objective was to increase its online visibility and make them stand out from its competitors and generate quality leads for its pan-India businesses.
The client wanted users to go through the details on the website and then contact them. It was difficult for the client to track the calls from the website. Also, they did not want to waste time on irrelevant searches.
Also, they were experiencing difficulties:
- Lack of online visibility was directly impacting their business.
- High bounce rate, leading to a low conversion rate.
- Content Distribution & Landing page optimization
- Faced visual challenges in terms of Creative and communication.
- Finding the right strategy to put them on a growth track
The maximum ROAS achieved was greater than 10
40% increase in impressions.
A better conversion rate of 300% was achieved, bounce rate declined by 20%.
CPM has been reduced by 15%.
What makes this client’s execution truly unique?The daily monitoring and the technical challenges taught the team new things, which improved the UI/UX to retain the users on the website and improved the user experience for better conversion. Also, testing multiple images, ad copy, and CTAs to determine what works for the campaigns.
They Happy. We Happy!
“Integrating 1702 Digital into our paid media strategy was the right approach we could have taken. We had an incredible team that generated consistent results and offered us some fantastic ROAS all around.”