Industry : Marketing

Boosting Coverfox’s Online Visibility and Lead Generation with SEO

 Coverfox, a prominent online insurance marketplace, aimed to enhance its visibility on search engine results pages (SERPs) and drive organic traffic to its website.


Coverfox’s primary aim was to increase the number of keywords ranking in the top 10 search results, thereby enhancing their online visibility and setting themselves apart from competitors across India.

Initially, they faced challenges such as:

  • Outdated content
  • Spammy backlinks
  • Weak on-page execution
  • Subpar user experience
  • A flawed internal linking structure

To address these issues, the focus was on revamping the website and identifying relevant keywords to attract traffic.

Strategic Approach

Enhanced on-page elements, including meta tags, to enhance search visibility.

Revamped user experience through intuitive wireframes featuring compelling CTAs.

Optimized content flow on key landing pages to drive higher engagement.

Refined keyword strategy by targeting transactional terms on primary pages and informative keywords in articles.

Expanded call-to-action options to encourage increased engagement.

Elevated internal linking ratio to enhance site navigation and user experience.

Established authoritative backlinks through platforms like Quora, guest posts, and PR initiatives.

Implemented a secondary menu bar to streamline user navigation.

Adopted a tangential content approach for Car and Bike Insurance segments.

Added structured data, such as FAQ schema, author schema, and article schema, to target different SERP features effectively.

Addressed keyword cannibalization issues to improve overall rankings.

Our achievements speak volumes


keyword surge in just 9 months


Slashed Spam Score


Boosted Domain Authority from 40