The main objective of this campaign was to launch the “Edelweiss Tokio Life Active Income Plan and introduce it to the people of the nation. The campaign ‘Ab Income Milegi Har Saal, Saalon Saal’ highlights the need for continued income in all circumstances. The platforms used for this launch were Facebook, Youtube, Twitter, LinkedIn, and Instagram.
The financial sector has been evergreen with various schemes and plans. The subject of “Insurance” is generally not thought to be a particularly exciting one. Edelweiss Tokio Life Insurance wanted consumers to see that discussions about income plans need not be dry and boring; they can be fun too. To involve more consumers to engage with them in these discussions on schemes, make them understand insurance plans and eventually buy from Edelweiss Tokio Life Insurance was the bigger task.
Edelweiss Tokio Life Insurance was the bigger task.
Edelweiss Tokio Life Active Income Plan was to be launched and marketed to the masses in the digital space during the pandemic. Thus, connecting with them and educating them was the main task that was to be achieved through 1702 Digital’s efforts.
Taking up this challenge, 1702 Digital devised a fairly innovative digital launch for maximum interactive engagement.
The digital launch was a success and therefore led to the completion of the main objective of the campaign. The DVC Launch on the social media platforms gained a lot of traction, with a total views of 1700, along with 3900 impressions and a 3000 reach on Instagram. On Facebook, the DVC launch reached a total view of 30,000 with total clicks of 1200 and engagement up to 700+. Whereas on twitter the launch received total video views of 450 with an impression of 4,500 and engagement above 100. Along with this, the campaign also comprised user-generated content, providing more reasons for the audience to engage. The audience would also have to fill in their personal details in order to attend the virtual launch of the event, giving the brand a higher chance of lead generation.
What makes this client’s execution truly unique?To make life easier for their patrons, Edelweiss Tokio Life wanted to launch the product while educating and celebrating the joy of living life stress-free. The aim of this launch was to create a chain of algorithms on social media channels to reach different segments of markets. They hoped this would help in maximizing the reach and spread enough information to let people come forth, inquire about the product. The idea was to create a pre-buzz before the digital launch with different creatives to showcase the product and its benefits. Edelweiss Tokio Life signed Sonu Sood, the well-loved Bollywood Star to be their brand ambassador and to launch this campaign. The product launch was a first-ever virtual product launch event that impacted the organic growth of the campaign.
They Happy. We Happy!
“1702 Digital have provided us with a comprehensive, fast and well-planned digital marketing strategy that has yielded great results. ”