Insuring Coverfox’s Organic Traffic through SEO
The sole objective was to increase its online visibility and make them stand out from its competitors and generate quality leads for its pan-India businesses.
The Objective
The sole objective was to increase the number of keywords in the top 10. We started by gathering information about the problems that our client was experiencing. We then began to analyze the issues.
Coverfox had challenges with
- Outdated content
- Spammy backlinks
- Poor on-page execution
- Poor user experience
- Poor internal linking structure
At first, we began fixing the website’s issues and simultaneously started compiling keywords that could pull traffic toward the website.
We strategized by
- Improved on-page factors (meta tags)
- Improved the user experience. We recommended a wireframe, which also includes CTA and engagement hooks.
- Revised the content and flow on the primary landing pages.
- Improved the keyword intent by targeting transactional keywords on main pages and informative Keywords in articles.
- Improved CTA alternatives by introducing more engagement hooks.
- Increased the internal linking ratio.
- Built high-quality backlinks using Quora, guest posts, and PR
.
Our Results
Through these initiatives and accomplishments, we were able to alleviate
205% growth in keywords within 9 months.
50% reduction in Spam Score.
Domain authority improved from 40 to 45.
What makes this client’s execution truly unique?
In a fiercely competitive industry, we ranked a website with the complexity of 100+ internal pages in a relatively short amount of time.They Happy. We Happy!
“Working with 1702 Digital was a great experience. The team is super supportive. The crew delivered measurable and consistent results, launching our online presence.”
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