Doubled Organic Traffic in Just 6 Months
Industry : Marketing
Focused on enhancing online visibility, differentiation from competitors, and generating quality leads for pan-India businesses.
Objectives
Prama India aimed to rank non-branded keywords at the top of search engine results pages (SERP) by optimizing its website structure and reducing load time. The goal was to boost organic traffic and attract more potential customers.
Challenges include:
- Dominance of top e-commerce players in SERP for CCTV and related products
- Website indexation issues due to high page speed and frequent downtimes
- Presence of multiple broken internal links, unwanted tags, and indexed category pages in SERP
The objective was to boost search engine visibility, resolve technical issues, and position Arjuna Naturals as a trusted industry authority.
We strategized by
Conducting thorough keyword research and categorizing them by product groups.
Developing dedicated category pages for high-margin products.
Optimizing crawl budget by removing unwanted tags and outdated pages.
Enhancing targeted category pages with structured, keyword-optimized content.
Expanding server capacity to handle increased traffic and graphic content.
Optimizing all aspects of Onsite SEO and acquiring high-quality backlinks, particularly from competitor sources.
Prama India's SEO overhaul
Explosive growth in organic traffic.
Over half of the targeted keywords reached the top SERP rankings
Reduced downtime and faster page load times
Organic traffic surged by 114.6% in eight months
Organic users increased by 140%
Achieved top-three rankings for competitive keywords “CCTV Monitor” and “Traffic Cameras.”