Makes Waves with Over Six Lakh Impressions During Its Launch
SuperFoods Khichdi Superfood
The Objective
With such a large number of the new-age Indian population moving out, and the concept of nuclear families rising, the team at Fortune Foods sought to understand their needs. They observed the rise in interest for healthy eating habits and designed their newest offering to be a quick and healthy choice for their consumers. They chose to develop RTC Khichdi as their product, understanding that it is the most common comfort food in India.
They created 3 different flavours – Gujarati, Bengali and Punjabi to cater to a wider audience. Their objective with this campaign was to increase consideration for healthy eating and spread the word about Superfood Khichdi
Our Results
The Superfood Khichdi campaign was an absolute success, with 6L impressions along with a CTR of 1.4%. The 2in1 Interstitial Banner Video Campaign accumulated a total of 8.6L views and the collaboration with Hotstar yielded a total of 3.2L completed views. Facebook, Instagram & YouTube amassed a total of 56L completed video views.
The overall performance of the pre-buzz activities was a total of an engagement of 0.12 Million. Gobble’s overall performance was 1.2 million video views, with 4.8 million reach and total engagement of 30,000 with a 2.32% engagement rate.
What makes this client’s execution truly unique?
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