Machfu IoT Website and Branding
The Objective
Machfu partnered with 1702 Digital to enhance their online presence and increase their visibility. The partnership aimed to reimagine and develop a new identity for them. Step one was to revamp their website by inserting new and better elements to give them a cutting edge over their competitors. 1702 Digital aimed at developing a brand voice and an umbrella positioning for Machfu.
The goal of the partnership was to: Re-innovate and develop a new brand identity
Developing a brand voice and an umbrella positioning
Designing precise and engaging content for their website
Our Results
The effective planning and execution of giving the brand a new image and identity,
all while keeping its values intact, giving an edge to Machfu over its competitors.
3x Increase in new monthly users
437 Increase in user sessions from 35 to 437 per month
42% Reduced monthly bounce rates by 42%
What makes this client’s execution truly unique?

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