Cipla Wellthy B2B campaign for Doctor outreach

Cipla wanted to deepen its network of expert doctors by onboarding them onto their platform. For this reason, they needed engaging communications to be crafted for the same. They approached 1702 Digital to execute it for them and also make training collateral for the sales team and RMs (Relationship Managers).

They wanted to engage the pharmacy stakeholders with marketing collaterals to drive them to push the product. Additionally, they imagined to cross-promote the product with help of different creatives built into the product packaging itself for maximum results.

The initial idea was to negotiate deals with platforms such as ‘Docplexus’ and ‘Curofy’ to initiate onboarding campaigns for Doctors. At the same time, guidelines to create profiles were to be designed with the team to initiate organic awareness around the brand. The plan was to communicate to doctors through infographics, FAQs, videos, etc shared on their networking sites.