Insuring Coverfox’s Organic Traffic through SEO

The sole objective was to increase the number of keywords in the top 10. We started by gathering information about the problems that our client was experiencing. We then began to analyze the issues.

Coverfox had challenges with

• Outdated content
• Spammy backlinks
• Poor on-page execution
• Poor user experience
• Poor internal linking structure

At first, we began fixing the website’s issues and simultaneously started compiling keywords that could pull traffic toward the website.

We strategized by

• Improved on-page factors (meta tags)
• Improved the user experience. We recommended a wireframe, which also includes CTA and engagement hooks.
• Revised the content and flow on the primary landing pages.
• Improved the keyword intent by targeting transactional keywords on main pages and informative Keywords in articles.
• Improved CTA alternatives by introducing more engagement hooks.
• Increased the internal linking ratio.
• Built high-quality backlinks using Quora, guest posts, and PR

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