1702 Digital and Ritebite Max Protein combine to achieve E-commerce Success

The Objective

Max Protein, a well-established Indian protein bar brand, sought to expand their online reach. While the brand had a strong offline recognition, attracting new customers through organic search presented an opportunity. They needed an SEO strategy that helped improve their search visibility for business as well as informational keywords.

Below were some of the main challenges:

1. Low quality content
2. Category pages not ranking
3. Heavily relied on paid traffic
4. Weak technical SEO score
5. Poor off-page execution

The strategy

1. We developed high-quality, informative content optimized for targeted keywords. This content educated potential customers, helped improve internal linking and create topical clusters.
2. Fixed on-page elements like breadcrumbs, meta title and description, heading tags, navigation menu, etc.
3. We addressed technical website issues to enhance user experience and search engine crawling. This involved optimizing page speed, mobile responsiveness, and site structure.
4. We even added structured data markup like breadcrumb schema, article schema, product schema, review/aggregate rating schema etc.
5. We created linkable assets like BMI calculator, calorie calculator, protein intake calculator, free diet plan and more.
6. We fixed technical issues like low page speed and core web vitals score, broken links, and indexation issues.

Results

By implementing the above-mentioned strategies, we achieved below results within 6 months.

• 150.9% increase in organic sessions
• 41.52% rise in organic revenue
• 156.48% improvement in new users