1702 Digital and Ritebite Max Protein combine to achieve E-commerce Success
1702 Digital and Ritebite Max Protein combine to achieve E-commerce Success
The Objective
Founded in 2006, Max Protein had an optimistic vision to help customers adopt a healthy lifestyle through its products. They were the first homegrown brand in India to launch protein bars in the highly-competitive consumer goods market. Their exquisite spread also included peanut butters, protein cookies, granola, protein chips and more.
Juggling a vast protein product line, RiteBite Max Protein needed a stronger grip on inventory and a smoother online shopping experience. Slow website loading times, especially on mobiles, frustrated customers and led to abandoned carts.
Our Results
1702 Digital stepped in with a two-punch strategy. First, a powerful inventory management app ensured accurate stock levels and a consistent shopping experience across all devices. Second, website speed optimization made browsing a breeze, especially on mobiles, drastically reducing cart abandonment. But that’s not all. Recognizing the power of community, 1702 Digital integrated features to encourage user-generated content, fostering brand trust and attracting new audiences. Additionally, informative product categories and a user-friendly BMI calculator empowered customers to make informed decisions.
What makes this client’s execution truly unique?
The results spoke volumes. A happy customer base, a faster website, and the power of UGC fueled a significant sales boost for RiteBite Max Protein, solidifying their position in the protein market.
They Happy. We Happy!
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