All We Need Is A Month To Increase Organic Growth By 25%
Aakash Digital Search Marketing Campaign
The Objective
The boost of online education during the lockdown was a clear sign for all the offline institutions to change their strategies or perish in front of the competition. Aakash institute wanted to grow its online presence and help students through online modes of education too. They were eyeing for the long term and wanted an SEO strategy to be executed for them to rank on Google.
The NEET exam was coming up in five months and the results needed to be quick and effective. 1702 Digital was given the responsibility of conducting a complete SEO campaign for them relying on the robust education ecosystem they had built over the years. The objective of the campaign was to get students to register for their online classes through their website organically.
Our Results
Now, with all these efforts, we saw a 200% increase in the number of non-branded keywords in the top 5 within the first 3 months itself of onboarding them. Their organic traffic increased more than 25% on average, keeping the bounce rate below a mean of 23% throughout 2020. With the help of on-point content on their web pages, the pages/session was 3.2 and the CTR value was 10% as a median. The campaign was a huge success because we revived their online presence with organic traffic which boosted their educational courses sales during the pandemic.
What makes this client’s execution truly unique?
Like What You Read?
Let's discuss your ideas and bring something amazing together!