4X Business Relevant Keywords Got ranked on the 1st page
The sole objective was to increase its online visibility and make them stand out from its competitors and generate quality leads for its pan-India businesses.
Location: India
The Objective
Our goal for Arjuna Naturals was to improve their online presence by increasing their visibility in search engine results in pages for product-related B2B keywords. We will also address any technical and indexing issues that may be hindering their website’s performance. Additionally, we aim to establish Arjuna Naturals as a trusted source of top-quality content in their industry.
Arjuna naturals had challenges with
- Rank for B2B Targeted keywords for which Aggregatores dominate SERP.
- No Scope for optimizing existing content due to its scientific and research tonality.
- Single Page Ranking for Multiple Keywords.
We strategized by
- Segregated keywords into transactional and informative intent groups using keyword clustering.
- Consolidated pages with the same target keyword and similar intent.
- Created a topical cluster around target keywords to establish authority around money pages.
- Added FAQ to cover 1-2% of Targeted keywords and FAQ schema to improve CTR.
- Created high-quality backlinks with targeted keywords as anchor text, maintaining a ratio of 2-3% for each keyword.
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Our Results
We 1702 Digital spearheaded a remarkable overhaul for Arjuna Natural’s digital presence, achieving a 4X increase in first-page keyword rankings and tripling the number of keywords ranking within the top 5 positions within a mere 7 months. The team’s astute optimizations have led to an impressive 73% surge in organic traffic from non-branded keywords, while overall page views have shot up by more than 50%. Notably, Arjuna Natural has also secured the coveted feature snippet for key terms such as “bioavailable curcumin,” cementing their position as a trailblazer in their industry.
What makes this client’s execution truly unique?
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