Introducing Bajaj Finserv Flexi Personal Loan
The Objective
Sometimes, to drive empowerment, financial support is needed. Which makes the concept of personal loans a boon for many. But, loans have long been thought of as a dry and boring topic of discussion. The team at Bajaj Finserv thus wanted to flip this scenario and let people know this process can be fun. They wanted to educate the consumers about the newly launched Flexi Personal Loans, through the digital medium.
Our team at 1702 Digital realised that since the Flexi Personal Loans had not been released online, the target audience did not comprehend the product well. Thus educating the consumer was of prime importance. But since this topic was not something considered exciting, they had to think of a way to make this information sharing process, something that would delight them. So they devised a fairly innovative content tech solution for maximum interactive engagement.
Our Results
The first of its kind gamified landing page in the BFSI Personal Loan category not only boosted the conversions up to 7x but also boosted page engagement by 55-60%. This main objective of the campaign, which was to educate and create traffic, engagement and longer session period was achieved. Which made it even better to see the game leading to a record of organic interactions in an average session time by 260%.
What makes this client’s execution truly unique?
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