Max Protein muscles up SEO with 1702 Digital: 281% keyword growth drives Organic Traffic
Max Protein muscles up SEO with 1702 Digital: 281% keyword growth drives Organic Traffic
The Objective
Founded in 2006, Max Protein had an optimistic vision to help customers adopt a healthy lifestyle through its products. They were the first homegrown brand in India to launch protein bars in the highly-competitive consumer goods market. Their exquisite spread also included peanut butters, protein cookies, granola, protein chips and more.
Max Protein, a well-established Indian protein bar brand, sought to expand their online reach. While brand recognition was strong, attracting new customers through organic search presented an opportunity. They needed an SEO strategy that targeted relevant keywords and improved website visibility.
Our Results
1702 Digital revamped the website for SEO, creating targeted product pages. High-quality content was drafted for both the website and external platforms to attract a wider audience. Technical SEO improved page speed, fixed broken links, and ensured proper indexing. Analyzing competitor backlinks informed link-building strategies.
What makes this client’s execution truly unique?
- 1702 Digital Identified relevant keywords with high search volume and low competition. Examples included "protein bars in India" and "best protein bars for weight loss."
- We developed high-quality, informative content optimized for targeted keywords. This content educated potential customers and improved website ranking.
- We addressed technical website issues to enhance user experience and search engine crawling. This involved optimizing page speed, mobile responsiveness, and site structure.
They Happy. We Happy!
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