Medulance & 1702 Digital Collaborate To Create Impactful Work

Medulance aimed to create widespread awareness about their collaboration as Delhi Capitals’ emergency partner. The objective was to highlight their role as the go-to emergency medical service provider for the Delhi Capitals team, emphasizing the importance of immediate and efficient medical assistance in the sporting arena. By aligning with Delhi Capitals, Medulance sought to raise awareness among sports enthusiasts, fans, and the public about their crucial role in ensuring athlete well-being during emergencies.

Medulance Aimed to:

• Reinforce its position as a trusted and reliable partner.
• Create widespread awareness about their collaboration as Delhi Capital’s emergency partner.
• Place themselves as a partner present at a prompt response.

What was 1702’s contribution?

We seamlessly blended DC’s edgy “Roar Macha” theme with Medulance’s empathetic approach. We emphasized how people often overlook incidents due to their busy lives, but we encouraged them to be more attentive and caring. Our integration created a powerful message: just as brands respond quickly, we are here to ensure immediate help and bridge the gap between boldness and empathy. We highlighted the urgency for timely medical assistance.