SBI Securities sees 281% traffic surge after 1702 Digital SEO makeover
SBI Securities sees 281% traffic surge after 1702 Digital SEO makeover
The Objective
As a wholly-owned subsidiary of SBI Capital Markets Ltd, SBI Securities embodies trust and reliability in investment solutions. With a strong legacy and client-centric approach, they provide expert guidance and personalized services.
SBI Securities, a leading Indian brokerage firm, approached 1702 Digital with a clear goal: improve their website’s SEO performance and capture a larger share of organic traffic. Over-reliance on branded keywords meant SBI Securities missed out on non-branded searches for investment and brokerage services. Thin content and technical limitations further hampered their SEO structure.
Our Results
1702 Digital revamped the website for SEO, creating targeted product pages. High-quality content was drafted for both the website and external platforms to attract a wider audience. Technical SEO improved page speed, fixed broken links, and ensured proper indexing. Analyzing competitor backlinks informed link-building strategies.
What makes this client’s execution truly unique?
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