Transforming SBI General Insurance’s Organic Performance through Scalable SEO and UX Strategy
Within a span of just over a year, SBI General witnessed a 150%+ increase in top 10 keyword rankings, 206% growth in new business clicks, and 349% surge in impressions, laying the foundation for scalable and sustainable organic performance.
The Objective
Despite strong brand equity, SBI General faced key challenges in its organic growth journey — low search visibility for critical product queries, suboptimal lead volumes, and an under-leveraged digital experience.
The engagement with 1702 Digital was anchored around four strategic objectives:
Improve first-page rankings for high-volume, high-intent insurance keywords
- Drive qualified organic traffic to priority product pages
- Enhance user experience to support deeper engagement and higher conversions
- Strengthen technical SEO infrastructure for sustainable search performance
Challenges
Though well-established in the offline market, SBI General Insurance encountered digital barriers that limited growth:
Core product pages were not ranking in the top search positions for category-defining keywords
- Organic traffic was plateauing, and new business queries remained suboptimal
- Site structure and UI were not aligned with SEO or conversion best practices
- Low domain authority and weak content depth impacted topical relevance
Our Results
SBI General Insurance Results
Within one year, SBI General Insurance saw measurable improvements across all core SEO and engagement metrics:
Keyword Ranking Improvements
- +322.2% increase in keywords ranking in positions 1–5 (from 27 to 114)
- +67.8% increase in keywords ranking in positions 6–10 (from 56 to 94)
- +150.6% growth in total keywords ranking in the top 10 (from 83 to 208)
Organic Traffic Performance
- Organic sessions grew by +32.65% (from 3,00,812 to 3,99,048)
- NB (New Business) clicks surged by +206.84% (from 22,219 to 68,177)
- Organic impressions grew by +349.5% (from 13.5 million to 60.8 million)
Performance by Line of Business
- Car Insurance: Top 10 keyword rankings increased by +200% (from 26 to 78)
- Bike Insurance: Top 10 keyword rankings increased by +146% (from 13 to 32)
- Health Insurance: Top 10 keyword rankings increased by +123% (from 44 to 98)
What makes this client’s execution truly unique?
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