Project : Max Protein
Services : Lorem Ipsum, Lorem Ipsum
Industry : Ecommerce
SEO – Max Protein muscles up SEO with 1702 Digital: 281% keyword growth drives Organic Traffic
SBI Securities sees 281% traffic surge after 1702 Digital SEO makeover
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As a wholly-owned subsidiary of SBI Capital Markets Ltd, SBI Securities embodies trust and reliability in investment solutions. With a strong legacy and client-centric approach, they provide expert guidance and personalized services.
Challenge: Reaching New Customers Through Search
SBI Securities, a leading Indian brokerage firm, approached 1702 Digital with a clear goal: improve their website’s SEO performance and capture a larger share of organic traffic. Over-reliance on branded keywords meant SBI Securities missed out on non-branded searches for investment and brokerage services. Thin content and technical limitations further hampered their SEO structure.
Solution
1702 Digital revamped the website for SEO, creating targeted product pages. High-quality content was drafted for both the website and external platforms to attract a wider audience. Technical SEO improved page speed, fixed broken links, and ensured proper indexing. Analyzing competitor backlinks informed link-building strategies.
Results: A Surge in Organic Traffic
Non-branded clicks soared by a staggering 426% within six months. Keyword rankings within the top 10 results jumped an impressive 241% over a year.This SEO overhaul transformed SBI Securities’ online presence, establishing them as a thought leader in the BFSI landscape in India.
Thanks to 1702 Digital, SBI Cap Securities is shining brighter online! Their SEO strategies have put us on the map, helping us reach more customers and tell our story better.
Bhavini Bangera
Brand, Communications