Social media listening is tracking and identifying platforms where the company, brand, or product is mentioned and then analyzed to create opportunities to act on. Some tools are more focused on gathering and analyzing data, while others merge analysis with engagement-oriented features so that you can interact with people right from the platform. It goes beyond the numbers to assess the mood of the data. This online mood is usually referred to as social media sentiment. You can respond right away to unexpected changes when being aware of changes in social sentiment.
Ways social listening can help your business
1. Explore new clients
Social media is one of the most efficient methods to market. There are some 74% of consumers now reliant on social platforms to help guide purchasing decisions. It is said that the more active you are on social, the more people you reach. Nevertheless, there is a mode to contact people who might be inquisitive about your product that, you guessed it, through social media listening.
2. Helps to Improve Customer service
A study found that 67% of consumers use social media for customer care. Another survey reported that 36% percent of people who had a negative experience with a brand will turn to social media to post about it. It’s not always an attempt to reach the brand itself, sometimes it’s just a rant or a side note in a post devoted to something else. With social media listening, you have the ability to discover these comments and respond to them, enhancing your customer experience.
3. Enhance better products
By using social media listening, people are able to see the demand and build a new product for the market. Social listening will help you find people who love your products. Once you’ve determined them, reach out to them to start constructing relationships. You will also want to determine your biggest brand advocates.
4. Improve understanding of your clients
You need to know your client first and then satisfy them. With the help of customer research, you may find some unexpected thoughts and inspiration for your marketing campaigns and future projects. A survey or a questionnaire is the traditional way to get customers’ feedback, which is not always ideal, since few people like paying their time answering questions that are not directly connected to them. Through social listening, you can get unbiased (or as unbiased as one can be) opinions of your customers without any measure from their side, while minimal effort from yours too.
5. Market products through industry influencers
Humans are far more likely to take the advice of someone they trust. Many social media listening tools offer a social influencer feature where you can explore the name of your brand to see who’s already interested. You can also track buzzwords appropriate to your industry and discover people in your field who build relevant content and engage with others.
6. Monitor your competition
Social listening helps you get insights into what people are speaking about your competitor, as well as how the brands are reacting and moving forward. This gives you real-time data on what the competitors are up to and constructs a lot of opportunities.
7. Create targeted, high-converting ads
Although social media platforms offer more choices to tailor ads to specific audiences, they’re still not perfect. Social media listening can allow you to get your ads in front of the people who are most presumably to buy.
Social selling will need persistence, dedication, and additional effort, but the results will be worth it. It will help you in finding organic ways to unite relevant online communities that are helpful