There is nothing worse than spending hours creating content only to have it sink into the depths of the Internet. That’s why it is so important to find ways to repurpose your old content. Not only will this save you time and energy, but it can also be a great way to get more eyes on your work.
Why Should You Repurpose Content?
There are many reasons why you should consider repurposing your old content. For one, it can help you to reach a new audience with your existing content.
In addition, repurposing content can save you time and energy in the long run. Rather than starting from scratch every time you want to create new content, you can simply adapt and update your existing material. This is especially useful if you find yourself struggling to come up with fresh ideas on a regular basis. By breathing new life into old content, you’ll be able to keep your site or blog updated without having to start from scratch each time.
Finally, repurposing content can help you to build authority and credibility in your industry. If you’re seen as an expert on a particular topic, people will be more likely to visit your site and consume your content. If you have quality information that’s presented in a variety of different formats, people will begin to see you as a thought leader in your field—which can only benefit your business in the long run!
5 Actionable strategies for Repurposing Old Content
1. Slideshow – Creating an infographic
If you’re looking for a way to breathe new life into your old content, creating an infographic is a great option. Not only will an infographic help you to tell a better story with your data, but it can also be a highly shareable piece of content that can help you to reach a wider audience.
If you’re not sure where to start when it comes to creating an infographic, there are plenty of online resources that can help you get started.
2. Make a video
If you have old blog posts or articles that are no longer getting any traffic, you can repurpose them into videos. This is a great way to breathe new life into your old content and reach a new audience.
To make a video from your old content, start by creating an outline of the main points you want to cover. Then, find some images or clips that illustrate those points. Finally, record yourself talking through the outline. When you’re done, post the video on YouTube or another video-sharing site.
3. Quora Q&A
If you’re like most people, you’ve probably generated a lot of content over the years that is just sitting around gathering dust. But there’s no need to let all that hard work go to waste! With a little bit of creativity, you can repurpose your old content and give it new life.
One great way to do this is to take advantage of Quora. Quora is a Q&A platform that can be used to generate new blog posts. Simply choose a question related to your niche, and then answer it in depth. Be sure to include links back to your own website or blog where appropriate. You can also use Quora to find questions that people are already asking about your products or services, and then answer them on your blog or website. This is a great way to provide valuable information to potential customers while also driving traffic back to your site.
4. Internal Data –> Case Studies
When you’re ready to move on from an old blog post or article, don’t just hit the delete button! There are plenty of ways to repurpose your existing content and give it new life.
One great way to do this is to create a case study. A case study allows you to take a deep dive into a specific issue or topic that your readers are interested in. This can be an excellent way to show off your expertise and attract new readers.
5. Webinars and video lessons
Webinars are a great way to repurpose old content because they allow you to go more in-depth on a topic and really engage with your audience. You can use webinars to answer frequently asked questions, share case studies or success stories, or even provide training on a particular topic.
Video lessons are another great option for repurposing old content. You can take a blog post and turn it into a short video lesson that people can watch at their convenience. This is a great way to reach a wider audience.
As you can see, there are a lot of different ways that you can repurpose your old content. But out of all of the strategies, we think that the best one is to simply update it and give it a new spin.