Search Engine Optimization is vital to attract large traffic to online platforms. Nevertheless, as time changes, so do SEO. As a result, you require staying up to date with the latest SEO trends to gain higher visibility and better conversion.
Algorithm updates and search trends evolve and affect the ways we execute optimization across our web pages, although the core principles of SEO remain the same. It signifies that if you still rely on the same SEO techniques you have been implementing for years, it’s time that you upgrade your online marketing toolbox with the newest SEO strategies.
Top 5 SEO updates one should know:
1. BERT Update
Bidirectional Encoder Representations from Transformers (BERT) is commonly Google’s neural network-based technique for natural language processing (NLP). According to Google, it is helpful to comprehend the nuances and context of words in searches and be able to reasonably match those queries with more relevant results.
2. Broad Core Algorithm Update
Generally, a broad core update is an upgrade to the overall Google algorithm used to better understand the search queries of users. Google doesn’t target sites of any distinct niche or ranking signals, such as quality, in this form of update. With such updates, there’s nothing to do with these modifications to boost your raking if it is lost as a result. All you can do is keep concentrating on creating quality content, building backlinks, and sending social signals. By doing this, the algorithm is updated several times a year. But broad core updates are generally done to integrate new features into the algorithm that influences how the sites are ranked.
3. Maverick Update
Maverick Update is in response to significant changes in the search results and the traffic reported. Maverick is like the many smaller modifications Google runs on a routine basis each year, and it stays unclear whether it means those verticals or website elements will be considered more favorably by Google going forward. This update doesn’t point to any changes in the overall search scenario, as similar to other smaller updates to the algorithm. Affecting several industries and types of queries, it does not appear to point to a ranking shift that prefers one type of brand or content over another. Approximately 2-3 thousand changes are made by Google to the algorithm every year. Nevertheless, this change may have been a greater effect of release than others.
4. Google Mobile Speed Update
Making page speed a ranking factor for mobile search results, Google rolled out the mobile page speed update. It reported that this only affects the slowest mobile sites. The functionality of this update can be comprehended as if you have a slower mobile site, and you see less traffic from Google, compared to the Google Search Console will show that your ranking is fluctuating due to your lagging site speed on mobile. Google’s stats show if the page load time increases from 1 to 10 seconds, the page loading time matters a lot. The bouncing rate increases by around 120% which majorly impacts ranking. Around, 52-54% of mobile users leave the page that takes a loading time of more than 3 sec, and the average loading duration for a site on a mobile device is 15 seconds.
5. Site Diversity Update
The rationale of the Site Diversity Update is to limit the number of domains appearing with multiple URLs in the Search Engine Result Pages. This was launched to lessen the multiple site listings in the search results, i.e. no more than 2 pages from the same website. It was pre-announced via the official Twitter account of the Google Search Liaison.
In the early years, Google made a few updates to its algorithms, but today, Google makes thousands of changes in its algorithm every year. Regardless, most of these updates are so minute that they go completely unnoticed. Whereas, the search engine rolls out major algorithmic updates that significantly affect the search engine result pages. So, it is important that you need to be aware of all these updates, whether minor or major, to get a better ranking in Search Engine Result Pages.