How to Do Keyword Clustering - 1702 Digital

What is keyword clustering & How to Create It?

Keyword clustering is the process of grouping together similar keywords in order to optimize your website for those keywords. This is done by creating content around those keywords, and then linking to that content from other pages on your site. This helps search engines understand what your website is about, and can result in better Rankings for your website.

How to improve keyword clustering?

There are a few steps you can take to improve your keyword clustering:

  • Identify your main keywords

When you are planning your SEO strategy, it is important to identify your main keywords. These are the terms that you want to rank for in search engines. To find the right keywords, you can use keyword research tools like Google AdWords Keyword Planner and Once you have a list of keywords, you can start grouping them into clusters.

A keyword cluster is a group of related keywords that are used to target a specific topic or theme. For example, if you are a travel blogger, your keyword cluster might be “travel Destinations”, “Travel Tips”, “where to Stay” etc. By targeting specific keyword clusters, you can make sure that your website is appearing in relevant search results. This will help you to attract more visitors to your site and improve your chances of ranking higher in search engines.

  • Find related keywords

There are a few different ways to find related keywords. One way is to use a keyword research tool like Google AdWords Keyword Planner or Another way is to look at the search results for your target keyword and see what other keywords are being suggested by Google.

You can also look at what other people are saying about your topic on social media and in forums to get ideas for related keywords.Once you have a list of related keywords, you can start incorporating them into your content.

Use them in your titles, in your meta descriptions, and throughout the body of your article. Be sure to use them naturally, as stuffing too many keywords into your content will make it difficult to read and will turn off readers.  But using a few relevant keywords throughout your content will help improve your SEO and help you rank higher in search engine results pages.

  • Group keywords into clusters

Keyword clustering can be done in a number of ways, but one method is to use a spreadsheet program like Excel. Simply create a new sheet and label it “Keyword Clusters.” Then, start by listing out all of your seed keywords in the first column. In the second column, list out related keywords for each seed keyword. Continue adding columns and filling in related keywords until you have exhausted all of the ideas you can think of.

Once your spreadsheet is complete, take a look at the overall picture and see if you can identify any patterns. Are there any groups of keywords that seem to be closely related? If so, these may be potential clusters that you can further investigate.

  • Create content for each cluster

Content is the bread and butter of SEO and, more generally, online marketing. Without high-quality content that is relevant to what your target audience is searching for, it will be very difficult to rank highly in search engine results pages (SERPs). This is where keyword clustering comes in.

Keyword clustering is the process of grouping together similar keywords into separate clusters. This can be done manually or with the help of a tool like SEMrush. Once you have your clusters, you can then create content that is targeted at each one.

  • Optimize each page for its specific keywords

When you are working on SEO for your website, it is important to make sure that each page is optimized for its specific keywords. This means that you should choose keywords that are relevant to the content on that page, and then use those keywords throughout the page in order to help improve your ranking in search engines.

Another option is to simply think about the topics that each page of your website covers, and then brainstorm a list of potential keywords that could be used to target those topics. Once you have a list of potential keywords, you can then start using them throughout the content on your pages in order to improve your SEO.

  • Monitor and adjust

In order to ensure that your keyword clustering is effective, you will need to monitor and adjust your groups regularly. This means taking a close look at your analytics to see which keywords are performing well, and which ones are not. Based on this information, you can make changes to your keyword clusters in order to improve your overall results.

It is important to remember that keyword clustering is not a static process. As your business grows and evolves, so too will your needs for different keywords. By monitoring your results and making regular adjustments, you can ensure that your keyword clusters are always working optimally for your business.


1702Digital is a digital marketing agency that specializes in helping businesses find and optimize keyword clusters. Keyword clustering is the process of grouping together similar keywords into cohesive groups. This allows businesses to focus their SEO efforts on the most relevant and highest-converting keywords, which ultimately leads to more conversions and higher traffic levels.

One of the benefits of working with 1702Digital is that our team of experts has extensive experience in keyword clustering. We will work with you to identify your target keywords and group them together into effective clusters. We then help you to optimize your website and content for these keywords, so that you can attract more high-quality traffic that is likely to convert.

If you are interested in improving your digital marketing results, contact 1702Digital today to learn more about our services.

Leave a Reply

Your email address will not be published. Required fields are marked *