About 1702 Digital
1702 Digital is one of the fastest-growing full service Digital Marketing Companies in India.
It was founded by a team of investment bankers and capital markets lawyers. 1702 hand-picked the best marketing brains in the industry, got them under one roof, and built a team that passionately innovates and punches above its weight every day.
Why are we one of the fastest growing full-service agency?
Within 5 years of our existence, companies like Adani Wilmar Limited, IDFC First, Narsee Monjee, Airtel, Smaaash Entertainment, Harper Collins, Adlabs Imagicaa, MasterCard, Edelweiss Tokio Life insurance, Pavers England, Marico, Bajaj Finserv, Cipla, Welingkar Institute of Management, Tata Chemicals, The Learning Curve, Odisha Government, Beyond Dreams, Mahindra Sanyo, Aon Hewitt, ACC, Dalmia, Rocksport and Camlin to name a few, work with us for their digital first marketing strategies and execution.
We have exclusive verticals for branding, strategy, art direction, SEO, technology development, media planning, performance marketing and analytics.
Location: Mumbai, Maharashtra
Work Experience: 3-4 years
Key Mandatory Skills:
- Disciplined planning and organizational skills
- Conflict management and strategic foresight
- Excellent research, SWOT and solutions understanding for clients
- Immaculate grammar and spoken English
- Good track record of upselling across services to clients
What will be your Key Results Areas (KRAs)?
Overall understanding of Agency operations and project delivery:
1. Client Servicing and Team Nurturing – Hygiene Bread and Butter everyday work
a. Resource Planning: Help the GAM (Group Account Manager) plan the quarter, month, week and day across all team members for every retainer client, project or pitches
b. Onboardings: Help the GAM onboard new clients and settle them streamlining their expectations for the coming days and weeks
c. Proactively find solutions to plug into existing clients for upselling every month
d. Keeping up the cohesion across various team members for timely delivery of daily work
e. Ensure an NPS score on 8+ quarterly from existing clients
f. Making end to end reports and ensuring that the reporting and review decks have real insights instead of generic data filling on impressions et al.
g. Suggesting improvements and embettering existing formats of collaterals proactively
h. Lead daily calls with clients, plan and communicate work in real time to ensure the brief isn’t lost in translation
i. Lastly, but importantly, inculcate the ethos working by KPIs everyday rather than working by the watch
2. Solutions Coordination with Media Team
a. Proactively checking media reports from the media team if you get a media client and understanding nuances of various ad inventories methods that increase CTRs
b. Working with the client and the media teams on solutions to bring in results if there are lags
3. Solutions Coordination with Creative Brand Strategy Team
a. Coordinate with the brand and content strategy team to define campaign objectives and accordingly approach social copies
b. Understand SWOT, custom solutions, and competitor works and helping put in well formatted presentations
4. Solutions Coordination with the SEO & Tech Team
a. Coordinate with the SEO, UI and Tech teams for timely and quality project delivery
b. Understand SWOT, custom solutions, and competitor works. Proactively checking SEO reports from the SEO team if you get an SEO client
5. Solutions Coordination with GAM on upselling targets
a. Ability to craft brand architectures by identifying key gaps and leaks in client’s consumer funnel journey
b. Check metrics like website visits, footfalls, UI, UX, CRO through all digital marketing channels used by the clients to improve creative, media, SEO or tech strategies, as the case may be