What are longtail Keywords & how to use them

What are Long Tail Keywords: How to Use Them to Improve Traffic

In the vast ocean of online searches, long tail keywords act as guiding stars, leading users directly to your content. These specific and targeted search phrases not only improve traffic but also pave the way for better content creation. By harnessing the power of long-tail keywords, you can effortlessly navigate the digital landscape and deliver valuable, tailored information to your audience.

What are Long-Tail keywords?

Long-tail keywords are specific and highly targeted search terms used by people looking for more niche information or products. Unlike broad keywords, which are more general, long-tail keywords are longer phrases that capture the intent of the searcher in a more precise way.

Imagine you’re searching for shoes, Instead of typing “shoes” into a search engine, you might type “comfortable running shoes for flat feet.” That longer, more specific phrase is a long-tail keyword.

What are long tail keywords - 1702 Digital

These keywords are valuable because they attract a smaller, but more focused audience, increasing the chances of matching searchers’ needs with relevant content or products. By optimizing your website or content for long-tail keywords, you can drive targeted traffic and improve your chances of conversion.

Advantages of focusing on long tail keywords

Focusing on long-tail keywords brings several advantages that can greatly benefit your website. By understanding and harnessing these advantages, you can improve your online presence and attract the right audience.

  • Lower Competition:

Long tail keywords have less competition compared to broad, generic keywords. It’s like finding a less crowded path to success. By targeting these niche phrases, you have a higher chance of ranking well in search engine results, as fewer competitors are vying for those exact terms.

  • Higher Conversion Rates:

Long tail keywords attract users who are actively searching for something specific. When your content aligns precisely with their search intent, it becomes more likely to convert them into customers or subscribers. It’s like speaking their language and offering the exact solution they’re seeking.

  • Improved Relevancy:

Long tail keywords allow you to create content that directly addresses the specific needs and interests of your target audience. By focusing on their precise queries, you can provide valuable, tailored information that resonates with them. It’s like offering a customized solution to their unique problem, building trust and engagement.

  • Enhanced Organic Traffic:

Although individual long-tail keywords may have lower search volumes, collectively they can generate substantial organic traffic. There are various ways to grow your organic traffic, including By targeting a variety of long-tail keywords related to your niche, you can cast a wider net and attract diverse visitors to your website. It’s like capturing the attention of multiple interested groups instead of relying on a single broad term.

How To Find Long Tail Keywords?

Finding long-tail keywords is crucial for optimizing your content and attracting targeted traffic. Here are simple yet effective methods to discover these valuable keywords.

  1. Use Google Auto Suggest:

    When you start typing a search query in Google, it suggests related phrases based on popular searches. These suggestions often include long-tail keywords. By observing these suggestions, you can identify specific search phrases that align with your content.

    Google Auto Suggest - Long Tail Keywords - 1702 Digital

  2. Check Google Search Console:

    Google Search Console provides insights into the keywords that drive organic traffic to your website. Analyze the queries users use to discover your site. Look for longer, more specific phrases that have generated impressions or clicks. These are potential long tail keywords to target.

    Google Search Console for Long tail Keywords - 1702 Digital

  3. Check Quora & Niche Forums:

    Quora and niche-specific forums are treasure troves of valuable information. Browse through relevant discussions and threads to identify common questions and topics. Pay attention to the specific language and phrases used by the audience. These insights can help you discover long-tail keywords that address their specific needs.

    Quora to find the Long-tails keywords - 1702 Digital

  4. Search Competitors:

    Analyzing your competitors’ websites and content can provide valuable keyword insights. Look for the keywords they target and consider the longer, more specific phrases they might have missed. By identifying gaps and opportunities, you can refine your own keyword strategy and target untapped long tail keywords.

Long Tail keywords from Competitors - 1702 Digital

Where to Use Long Tail Keywords to Improve Traffic

To effectively improve traffic using long-tail keywords, it’s important to strategically incorporate them into various elements of your website. Here are seven key areas where you can use long-tail keywords to optimize your content and attract targeted traffic.

  1. Keyword Placement:

    Include long-tail keywords in your webpage’s title, meta description, and throughout the FAQ content naturally. This helps search engines understand the relevance of your page to specific search queries.

    Long tail keyword in content helps google to understand the niche intent and rank the content accordingly for relevant keywords. Make sure you are not overstuffing your content with these keywords, use it smart and in a natural way.

  2. Use of Header Tags:

    Heading tags are a way to organize your content in a structured manner. Incorporating long tail keywords in your header tags (H1, H2, etc.) provides structure and indicates the main topics of your content. Since these keywords are descriptive in nature, it helps search engines and users quickly identify the key information on your page.

  3. Image Optimization:

    We all know how image optimization is important, but it is a kind of hardship to every time to find the relevant keywords while optimizing images for Search. So long tail keywords solve your problem.As mentioned before, long-tail keywords are of high importance, so using them for image optimization can be one of the best options.

    How to use it? – Optimize image filenames and alt tags with long tail keywords that describe the image content. This improves the visibility of your images in search results and allows search engines to understand the context of your content better.

  4. Internal Linking:

    Internal linking seems to be an underrated technique for many, but when used in the right ways, it can prove to be helpful in boosting your organic traffic. Practice creating internal links within your website’s content that include long-tail keywords as anchor text.

    This helps search engines navigate your site and understand the relationships between different pages, improving overall visibility. Also, internal linking likewise content help in creating a topical authority, which is one of the best practices to improve ranking.

    How to find internal linking opportunities? One can use a search navigator to do so. site:yoursite.com “keyword” will give show you the results where ever terms are mentioned and can evaluate content for linking opportunities.

    Internal linking opportunities - 1702 Digital

  5. URL Structure:

    Incorporate long-tail keywords into your URLs to provide search engines with additional information about your page’s content. This makes your URLs more descriptive and user-friendly, enhancing search visibility.

  6. Current Content:

    Review and update your existing content to include relevant long-tail keywords. This ensures that your older content remains optimized and can continue to attract targeted traffic. There are many ways to repurpose old content, and using longtail keywords is one of them that can help you to increase the relevancy of your content.

    Long Tail keywords from Competitors - 1702 Digital

  7. Separate Page Creation:

    When targeting specific long-tail keywords with substantial search volume, consider creating dedicated pages that focus on those keywords. This allows you to provide comprehensive and highly targeted information, increasing the likelihood of attracting interested visitors.

    Before Creating a Separate page, check if you already have a content page around the long-tail keyword or no, if yes, optimize the existing content, if not, create and publish fresh content.


Long tail keywords serve as a powerful tool for improving website traffic. Their specificity and relevance enable you to reach a targeted audience, leading to higher conversion rates and enhanced organic traffic. By strategically incorporating long-tail keywords you can maximize the visibility and appeal of your website. For comprehensive digital marketing strategies, including effective utilization of long tail keywords, trust 1702 Digital, a reputable and results-driven digital marketing agency with a proven track record of success. Partner with 1702 Digital to unlock the full potential of long-tail keywords and drive significant growth for your online presence.





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