How to fix technical SEO of the website

What is Technical SEO and What Important Elements to Fix to Improve SERP Results

In the mystical realm of digital conquest, a sturdy foundation is your ultimate weapon. Delve into the enigmatic world of technical SEO, where the power to optimize vital components awaits. Unleash the hidden forces that enhance website performance, unlocking untapped potential like a wizard wielding his wand. With this arcane knowledge, you hold the key to online triumph, forging a path that mesmerizes search engines and captivates your audience. Brace yourself, adventurer, for the journey of a lifetime awaits!

What is Technical SEO?

Technical SEO is like the backstage crew of a successful play. It focuses on optimizing the hidden gears and mechanisms that power a website’s performance in search engines. Just as a well-oiled machine runs smoothly, technical SEO ensures elements such as site speed, mobile compatibility, crawlability, indexing, and structured data are finely tuned.

By fine-tuning these technical aspects, websites become more visible to search engines, resulting in higher rankings and a better user experience. Think of technical SEO as the secret sauce that helps your website shine on the grand stage of the internet.

Importance of Technical SEO for website visibility

Technical SEO is a fundamental aspect of enhancing website visibility. By optimizing technical elements, search engines can effectively crawl and index your website’s content. This enables search engines to understand your website better, leading to improved rankings in search results. Optimizing elements such as site speed ensures a fast and seamless user experience, while mobile responsiveness caters to the growing number of mobile users.

A well-structured URL and XML sitemap aid search engines in discovering and indexing your website’s pages. Canonicalization helps avoid content duplication issues. Ultimately, implementing technical SEO practices results in increased visibility, higher organic traffic, and improved chances of connecting with your target audience.

Here are a few important elements of technical SEO to check and fix

  1. Website Architecture:

    Ensure your website has a clear and logical structure, with organized categories, subcategories, and URLs that make it easy for search engines to navigate and understand your content.

  2. Website Speed

    Optimize your website’s loading speed to provide a better user experience and meet search engine requirements. Compress images, minify code, enable caching, and use a content delivery network (CDN) to improve loading times.

  3. Duplicate Meta Tags

    Avoid having duplicate meta tags (title tags and meta descriptions) across your website, as it can confuse search engines and affect your rankings. Each page should have unique and relevant meta tags.

  4. Identifying Crawl Errors

    Regularly check for crawl errors in tools like Google Search Console to identify and fix issues that prevent search engines from properly accessing and indexing your website’s pages.

  5. Checking Sitemap Status

    Ensure your XML sitemap is properly formatted, up to date, and submitted to search engines. This helps search engines understand the structure of your website and index it more efficiently.

  6. Check for Site-wide Duplicate Content

    Identify and resolve instances of duplicate content across your website, as it can dilute your visibility and rankings. Use canonical tags or 301 redirects to consolidate duplicate content variations.

  7. Mobile Responsiveness

    Ensure your website is mobile-friendly and provides a seamless experience across different devices. Responsive design and mobile optimization are essential for both user experience and search engine rankings.

  8. Canonical Tags

    Use canonical tags to indicate the preferred version of duplicate or similar content, consolidating ranking signals and avoiding content duplication issues.

  9. Website Security

    Implement HTTPS encryption and ensure your website has a secure SSL certificate. A secure website not only protects user data but also boosts search engine rankings.

  10. Robots.txt File Analysis

    Check your website’s robots.txt file to ensure it is correctly configured to allow search engines to crawl and index relevant pages while blocking access to private or irrelevant sections.

  11. Keyword Cannibalization

    Review your website for keyword cannibalization, which occurs when multiple pages target the same or similar keywords. Consolidate content or adjust keyword targeting to avoid competing with your own pages.

  12. Check for Broken Links

    Regularly scan your website for broken links using tools like Screaming Frog or Google Search Console. Broken links can negatively impact user experience and hinder search engine crawling and indexing. Fix or remove broken links to maintain a healthy website.


In the vast and ever-changing realm of the digital landscape, the optimization of your website’s technical elements emerges as a vital necessity for achieving triumphant online success. By meticulously addressing and optimizing key aspects, you can effectively pave the way for heightened visibility, improved search engine rankings, and a surge in organic traffic. If you cannot manage ate your own, you can reach SEO experts at 1702 Digital. With expert guidance and a trusted companion on this transformative journey, you gain access to a wealth of knowledge and experience, unlocking the full potential of your website and propelling your digital presence to unprecedented heights. Together, let us embark on this exhilarating voyage and conquer the digital world.

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